I’d heard about the whole, “make sure your blog has a newsletter” thing from basically 90% of the “blog tips for bloggers” niche blogs. It seemed like a bad idea to me: What if they don’t want extra emails? Isn’t that more work for me? How many blog newsletters do I (as a subscriber to other blogs read) actually read on a regular basis? None. I read posts. Plus, getting the whole newsletter written, published and sent requires a whole new set of tech savvy skills. I put aside this whole Newsletter thing.
That is…until yesterday when I succumbed to the Newsletter trend. I really wanted to genuinely share my gratitude, personal adventures and a few hacks to my subscribers (cheesy, but true!) This blog depends on you reading my stuff. You keep me going. I decided it would be a nice thing for subscribers, perhaps little articles with a more relaxed and personal tone, more chill if you will. I called it, The Pink Curlers Post (you know, like The Washington Post). I downloaded all the blog friendly goods for Newsletter writing. I wrote a whole first Newsletter, followed all the directions, and sent it out to 3/4 of my subscribers. Why 3/4s? you ask. Well, it takes like 6 hours for the program to send out the Newsletter to all the email subscribers I have, and during that time I discovered a few things I didn’t like. So, BOOM, I stopped the process, before any more of these letters got sent out. How did this sudden flip flop happen? I’ve got 4 reasons below.
Why You Shouldn’t Worry About Having a Newsletter for Your Blog
1. Unlike your routine and dutiful posts, they are more likely to go to SPAM folders. This means most of your readers won’t even know you ever spent the time to send them one! I didn’t know this. Subscribers won’t ever get to see your hard work if it’s in spam. What a bummer.
2. Anything even slightly connected to spam, no matter how well it’s written, no matter how many cars it says you’ve won, even if it’s a birthday note from your grandmother, feels untrustworthy and “scammy.” Most certainly not how I want any reader to feel.
3. The Newsletter template, plug-in, add-on program thingies make it conveniently easy to throw in posts, pics and videos from your site. It was easy to reuse images from my blog. How convenient, I thought. However, I’ve changed my mind. As the hours close in on our weeks, creating a new “Newsletter” deadline would take up more time and brain power. I could see myself as well as other bloggers easily falling into the trap of sending out already published posts and images when cramming. If people that are into the blog enough to subscribe to it, they shouldn’t be mailed content they’ve already read. Another turn off.
4. You can’t go back and edit or update! Of course just after I sent out the Newsletter, I opened my own inbox to see how it all played out. Firstly, I had to rummage around and figure out that it had landed in my spam. Once I read through it, I saw two typos. No big deal right. It’s the Internet. People make typos, including me. However, on my blog I can go back into the post and fix it as many times as I want. With a Newsletter, forget it. Those typos are fixed in history.
I’ll share the Newsletter I sent out for fun because most likely, if you’re a subscriber, it went straight to your spam or I stopped the sending before it reached you. In the email, the sections have a colored backgrounds, but I couldn’t seem to get the colors to appear on the post. Oh well. Anyway, this is where I was headed with it. Let me know what you think of The Great Newsletter Fiasco! (see if you can find the typos lol)
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